Terabank dedicated this year's New Year's campaign to environmental care and reducing air pollution.
As part of the bank's corporate social responsibility, the campaign included several interesting initiatives. A special New Year's tree structure adorned with air-purifying plants was placed in Bukia Garden, Tbilisi. Similarly, a public transport stop on Aghmashenebeli Avenue was wrapped on the same principle, allowing people to breathe cleaner air on New Year's Day.
The New Year tree, with both decorative and practical functions, was unveiled on December 25 during a special event. Guests not only experienced a festive mood but also participated in an engaging workshop where they learned to create air-purifying panels and received practical New Year's decorations.
The main message of the campaign, "Breathe in New Year," serves as a reminder and call to action, emphasizing the ongoing importance of the fight against air pollution and the involvement of as many people as possible in this process.
Taking care of the environment remains a crucial aspect of Terabank's corporate social responsibility, with continued initiatives planned throughout the country.
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