Racha is a beloved destination for both local and international tourists, known for its stunning natural beauty and historical monuments. As interest in this region grows, so does the number of hotels and eco-cottages, reflecting a booming tourism sector. Local entrepreneurs are seizing these opportunities to enhance the guest experience and make the most of the thriving tourism business.
“The number of tourists in Nikortsminda is steadily increasing due to the allure of its historical sites and unique natural landscapes. This inspired us to build hotel-style eco-cottages and return to Racha,” says Teona Maisuradze, founder of "Oda Lux."
Small eco-cottages are particularly appealing to those seeking a tranquil retreat in Racha, offering a cozy, home-like atmosphere that blends seamlessly with the natural surroundings.
“Our guests primarily include large families who come with children and relatives, but we also frequently host young groups. It’s crucial for them to feel at home and enjoy peaceful moments amid breathtaking natural views,” adds Otar Bibilashvili, founder of "Panorama Racha."
Building eco-cottages can be a relatively quick process thanks to advancing technology and a range of available designs. However, constructing in mountainous regions presents challenges and higher costs. The delay in income until completion and difficulties in securing loans are significant hurdles. Fortunately, Terabank offers specialized conditions and customized services for startups.
“Our family has long considered starting a business in Racha. We wanted to create something enjoyable and profitable, but the initial costs were daunting, especially without business income. Terabank helped us realize this dream. We secured a startup loan based on our business plan and joined the "Make in Georgia" program, which provided an interest subsidy,” says Lilika Turdziladze, founder of "Agaruka."
At Terabank, we are dedicated to supporting small and medium-sized businesses from inception to growth. We tailor our products and services to meet their needs. With Terabank’s support, several hotel-type businesses have been established and continue to thrive in Racha.
Looking ahead, business founders have ambitious plans. Each aims to provide an exceptional environment and authentic Rachalian hospitality.
“Our guests particularly appreciate being served vegetables and fruits from our garden. This year, we’re building a kitchen to offer traditional Rachalian dishes, enhancing our guests' experience even further,” says Teona Maisuradze.
